OK, so for me, “Hey Dude” conjures up memories of the Nickelodeon show, but now it’s taking on a whole new meaning in men’s skin care.

Hey Dude, a new men's skin care company

Hey Dude Skin Care is hoping to answer men’s skin care needs with products ranging from $16-$59. According to their site, a man’s skin is approximately 20% thicker than a woman’s, and more firm because it’s richer in collagen and elastin (you bastards).

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