Pure & Natural is already a pretty eco-friendly brand with their recyclable packaging, biodegradable, hypoallergenic and paraben-free formulas.

The Pure & Natural product line

Now, with Earth Day right around the corner (April 22nd!), brands like Pure & Natural have stepped up their game to help an environmentally-conscious cause. They’ve partnered up with World Wildlife Fund, an organization committed to conserving nature, to make an annual donation of at least $100,000.

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