I recently attended the launch of Salvatore Ferragamo’s latest perfume launch for Incanto Bloom in Soho, where creator Sophie Labbé and CEO Luciano Bertinelli were present to give us the scoop on the new floral fragrance.

Incanto Bloom perfume

With Incanto Bloom, which launched this month, the luxury brand is hoping to target the young, metropolitan, fashion-savvy ladies. While it’s aiming at a younger clientele, they’re still keeping the elegance of the fashion house alive in the scent and even the design, with Ferragamo’s iconic Vara Bow as the cap of the bottle (I also love the opalescent white flacon of the perfume).

read more…