Asim Akthar, founder of men skincare line, Kyoku

Flawless skin aspirers, you’re not alone. Flawless-skin-aspiring males, you’re in luck. New skin care line, Kyoku for Men, aims to give guys healthy, age-defying skin by combining natural tried-and-true Eastern ingredients with cutting edge science.

For founder Asim Akhtar, an early interest in the epidermis led him on a quest for the perfect skin-enhancing ingredients, taking him all the way to a small village in Japan called Yazuri Hara, or the “village of long life”.

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