Pure & Natural is already a pretty eco-friendly brand with their recyclable packaging, biodegradable, hypoallergenic and paraben-free formulas.

The Pure & Natural product line

Now, with Earth Day right around the corner (April 22nd!), brands like Pure & Natural have stepped up their game to help an environmentally-conscious cause. They’ve partnered up with World Wildlife Fund, an organization committed to conserving nature, to make an annual donation of at least $100,000.

Their body and hand-soap products come in nourishing formulas, like almond oil and cherry blossom or oatmeal and shea butter, and are available at mass retailers from $4.49-$6.49. Visit www.pure-natural.com for more info.